The World Wildlife Fund is a great example of good non-profit advertising. Their work is simple, straightforward, and attention grabbing. Since part of their campaign is the protection of animals, some of their images can be quite graphic and borderline offensive. However, when an organization is trying to sell a message, rather than a product, it seems their advertising should pull on the viewer’s emotions.
I stumbled across this site that has over 50 different business card ideas, all of them really creative with a cool design element. Some of them are less practical than others, but all of them got me thinking about the poster project and the best way to quickly communicate your message. The rest of the images can be found here.
One of my best friend’s Amanda Zuckerman had the privilege to intern at Vogue this summer in the arts & graphics department. She is currently a sophomore at the Sam Fox School of Art & Design at WashU. While interning at Vogue this summer, one of Amanda’s biggest tasks was to design Vogue’s second annual “Fashion Night Out” posters. The two posters that she created (one being the one shown) were shown throughout the stores in New York City and on the website (www.fashionnightout.com). She designed the posters keeping it within theme of last year’s posters. Thinking ahead to our next project, posters, got me thinking about this one. I think that the use of the red really stands out and grabs the audience’s attention when looking at it in a store window. The use of the models softens up the poster for this event, as they are dressed in ‘cute’ clothing. I think the poster works very well for this event. I look forward to working on my own project.
Sabrina Saccoccio's creative Facebook resume
Sabrina Saccoccio used Facebook as a creative way to publish her resume and network her experience. She is a TV, radio print, and web producer. Facebook allows you to share your work experience, interests, activities, and where you are from. In Saccoccio’s industry, Facebook is a great way to put herself out there and her resume sets her apart from everyone else. She also had friends and references post on her wall to outline her great work ethic and creativity. I think it is helpful for employers to put a face with a resume and Facebook allows Saccaccio to do this. Facebook is at the center of today’s social media world and I think this was a great way for Saccaccio to gain attention and build connections with employers.
I couldn’t believe it until I read the article, but these pictures are actually not photographs; they’re paintings.
Hyper-realist still life painters create the illusion of reality to make their paintings look like actual photography, and I just can’t get over how completely real they look. Though at first glance they seem like particularly high-resolution photos or photoshopped images, they are entirely the artist’s hand creation. I figured that there must be some design element here, but it is all done by painting.
The article, as well as many more examples of these amazing paintings, can be found here.
Google is an incredibly creative company. In addition to creating an environment where inspiration can prosper, their Google Doodles are clean and clever. The two above, pictured on Dr. Seuss’ birthday and Leap Day 2008, are just two examples of their creativity. The doodles always reflect Google’s brand identity, (staying true to its primary color scheme), while modifying the traditional letters to reflect an a unique holiday, iconic birthday, historical event, or just a doodler’s favorite sketch. I love seeing the logo change to something unexpected. If what the design represents isn’t obvious, I usually use Google to see what it’s about.
[youtube]http://www.youtube.com/watch?v=2_HXUhShhmY [/youtube]
Stop motion is attractive. Even though I’m not in love with the song, the video makes up for its lack of aural appeal with an intriguing visual. At the points when the viewer feels they understand the pattern of the video and may lose interest, the designer introduces a new visual element that draws the viewer back in and makes them wonder what ‘trick’ the designer will play next. It’s also simple yet elegant, making it easy to focus on. The way this video uses stop motion and visual surprises inspires me.
Check this site for some inspriration…
