PROJECT TWO: LOGO | DOWNLOAD PROJECT PDF

DUE WEDNESDAY 10.27 [GRA217.5] | THURSDAY 10.28[GRA217.2]

DETAILS

Design a logo for yourself incorporating something that connects to your name or future career. The logo should be both visual and verbal. If you are unsure of what you want to do in life, design something graphically pleasing that could be used as a professional mark for simple stationery for internships, jobs, etc.

DO NOT USE CLICHE IMAGES IN YOUR LOGOS

  • No Cameras
  • No Buttons
  • No Shoes
  • Do not use your Initials, except by special request

Once you have designed your logo, integrate the design into three forms:

  1. Letterhead (stationery)
  2. Business card
  3. Envelope.

As much as possible, your design should be in the form of a finished piece. You might also want to use a special paper stock. Remember that special papers can be bought at the bookstore, at local art supply stores, and at paper supply stores. You can even buy large sized sheets and cut them down to 8.5 x 11 to run through a laser printer. You do not have to buy a supply of envelopes, however. You can merely cut a sheet of paper to emulate an envelope size. Cut it accurately to size.

The three pieces should be mounted on a single-weight black mount board no larger than 15 x 20. Don’t overlap your pieces on the board. The projects will be presented in class with a short oral presentation so be ready!

Before you choose your design, go through a process of drawing a series of rough draft sketches (do a minimum of ten) in which you experiment with different aspects of the design, positioning, orientation, etc. This should help you when you go to the computer lab to begin working on the assignment. I’d like for you to include your sketches with your rationale in the envelope attached to the back of the project.

A written rationale (one page, typed) should be included in which you discuss your design process, your choice of typefaces, your choice of color (if any), choice of marks (signs/symbols/visuals) and paper (if any), your use of space, and other design choices. Your rationale should be submitted on a piece of the stationery showing me how you would align an actual letter on your stationery form. You’ll also include a marked up copy of each piece indicating the margins, type sizes, leading, kerning, etc.

OPTIONAL TEMPLATES

GRA 217 | Project 3 Logo Envelope USPS Template | PDF

CLASS KEYNOTES

GRA 217 | Project 3  Logo History KeyNote| PDF

logo-history

TEMPLATES

Get your handy dandy templates here.

PROFESSOR
Ken Harper
Newhouse I RM 500
kharpe01[at]syr.edu
315.443.6131
Office Hours: Mon-Thurs 1-2
Also available by appointment on
tungle.me/kenharper

LECTURE IA
GRA217.2 T/Th
Ashley Christiano
adchrist[at]syr.edu
Office Hours: Wednesday 3-4
Thursday 4-5, NH 1 RM 119

GRA217.5 M/W
Tim Olsen
trolsen[at]syr.edu
Office House: Monday & Wednesday 2-3:45
NH 1 RM 119

REQUIRED TEXT
Thinking with Type by Ellen Lupton

RECOMMENDED LAB TEXT
Visual Quickstart Guide, InDesign CS4
Graphic Design Basics by Amy Arnston
Lynda.com ($25 a month)

SOUL FOOD
“The Journey is the Destination:
The Journals of Dan Eldon”

CLASS FILE SERVERS AND SITES

Class Server:
GalaxyNH: You are required to submit electronic files for all major projects to this server.

Class Blog:
Assignment sheets, course documents and other topics will be posted on the class blog site at: establishareconnect.com/gra217/ You can register at establishareconnect.com/gra217/wp

SUPPLIES
Please purchase these supplies:

  • Sketchbook, (9×12)
  • Large Envelopes for Projects
  • A few magazines & newspapers

COMPUTER LAB
You’ll need to save projects you work on in the labs, buy a thumb drive, CDs or external hard drive. You are strongly encouraged to back-up all your work and to save copies of it often. Many of you will lose projects, BACK UP!

CLASS RULES
There will be no use of cell phones during class, turn them off. Leaving in the middle of lecture is disruptive to your fellow students and to me. If you foresee a need to leaving early please let me know before class starts.

ATTENDANCE
Having more than three unexcused classes will result in a grade reduction. You are expected to attend all lectures and labs. If you can’t, let me know. Also notify your lab instructor if you cannot make a class. If you don’t show up you won’t succeed in this course.

Acceptable reasons for missing a class include personal emergencies and sickness, though I reserve the right to require verification of your illness or emergency.

Showing up late to class is a bad idea. Please speak with your lecture TA if you arrive late so you are not incorrectly marked absent. If your name is not on the attendance sheet you will be marked not present!

SAVE YOUR WORK

  • Save and save often.
  • The computers are machines and will inevitably have a problem when it is least convenient to you.
  • Save you work often (again), multiple versions to multiple thumbdrives or email yourself a copy as a backup.

You will hand in electronic files for all projects along with final printed versions. The printers can be a bit fussy but I expect a reasonably nice print version of your project. However, your grade will be based on the electronic files you save to the GalaxyNH server.
HOW TO TURN THINGS IN

Server Turn-in
Projects folders should include the followin:

  • Packaged InDesign (marked as final)
  • PDF (of final Indesign file)
  • Drafts/sketches (Indesign files/sketches)

Project folders need to be named as follows:

  • lastname-firstname-projectname (i.e – harper-ken-resume-final)

All Project files need to be named as follows:

  • lastname-firstname-projectname (i.e – harper-ken-resume-final.ind)

Blog Turn-in as follows:

  • Rationale
  • .jpg image of your final (960 x whatever, 12 quality)
  • Link to PDF download

CRITIQUES & DISCUSSION
These will be a vital part of each class. No person is an island unto themselves, in the classroom we have a wealth of diverse ideas and experiences and we’ll be tapping into that strength during class as each of you share your work. Critiques will occur in class and online for each project, be prepared.

This is a subjective world and a subjective medium and this is also a class. Liking or not liking something is ok, but I expect you to use the vocabulary you are learning in our discussions.

Do not disrespect your fellow students in your discussions. You will find that any attempts to belittle, or humiliate another person will not be tolerated.

The fundamental thing to keep in mind is that the suggestions of others and those you make should be meant to show another side to an existing thought. Suggestions to make improvements to a design are encouraged and will help your fellow students a great deal.