I completely redid my logo. My other logo was messy, and old-fashioned. After watching a movie called Objectified, by the makers of Helvetica, I realized I needed to resort to a clean, modern design. I began with the color. After browsing kuler.adobe.com, I found some complimentary colors that really voiced my personality. From there I thought about my logo. Before, I was trying to do something with journalism, but I realized I don’t even know if I want to be a journalist. So, I decided to create a logo for me, a heart. Perhaps a little cliché, I don’t know, I just like it.
For the font, I used Americana, the same font from my resume. On my business card, I put my info on one side and the logo on the other. I then incorporated the logo on the envelope and letterhead at 50 percent. I thought the pink to brown gradient on the envelope was really pretty for the envelope, but too distracting and less consistent with the overall image if I were to use it on the letterhead. I spaced out things according to some boxes I made.
Okay, I hope you like it. I might actually pass out this business card!
\’Your Business Card is Crap\’
Though this guy is kind of crazy, he makes a point that we have been over multiple times in class: the need to differentiate your business card. His business card, which he brings up about halfway through the video, is a different shape with a die cut and a couple other embellishments, and he discusses in a pretty comical way not only how this makes his card stand out from the rest but also what this says to a potential client.
My rationale is on the letterhead. Since it’s written in a letter form to Prof. Harper, ignore some of the pronouns used there. Enjoy!
-Tom
I originally wanted to avoid incorporating my initials into my logo design. First I experimented with some abstract designs, but I disliked the fact that these abstractions ultimately lacked any symbolic meaning. I wanted a simple but meaningful design.
I eventually typed my three initials – S, D, and J – into Adobe InDesign using the font Helvetica. My font choice was undoubtedly inspired by the film we watched in class. I am also fond of Helvetica’s rigidness and inoffensiveness. The font does not complicate or distract from the message that is being communicated. These three letters have interesting and complimentary characteristics. For instance, the S, D, and J in Helvetica are almost the same exact height. I made all three letters exactly the same height by resizing the letter ‘S’ and transforming the lower right corner of the ‘D’ into a right angle in order to provide a more stable base after I smashed the three letters together.
For the sake of unified graphical communications I included nine small logos arranged in a square at 50% opacity in the corner of my letterhead. I also included 14 small logos arranged in two lines at 100% opacity on the back of my business card.
