Well it seems as though one of the most iconic clothing brands of American fashion has taken a leap of faith and changed their long standing logo. It is the Gap of course and their new logo has a 21st century kind of vibe to it. I really think this is a solid example of how a logo change when needed can improve brand’s image.
I have to say that the old logo was plain and simple. It fit really well on a shopping bag as well and it’s easy to see how it has endured for over 30 years. It does scream retro however and the new logo screams we are a company of the future and you should shop with us personally I prefer the new one, but tell me what you think.
Which is your favorite? To be honest the new one reminds me of a women’s perfume company of channel or something or other. I kind of like the iconic high rise logo on the left. That’s just me though. Does the upside down wording really read well? What do you think? Does the New logo capture comedy in any way whatsoever?
For my logo redo, there weren’t many suggestions on how to fix it. The main thing that I was told was that I had to fix the kerning on my name. When I made the exact distances the same with the ruler and guides, it actually looked worse than it did before. So I realized my kerning would look best if I did what was most visually appealing, and tried my best to space the letters out evenly by eye-balling it instead of keeping my original spacing of 0.5 between each letter. Instead of making the letters closer, I made them farther apart because this was more comfortable looking and spacious. I also made the type smaller on my envelope and business card because I was told it was too large. I also fixed my business card layout. Originally, it had an awkward zig-zag line on it. I decided to make it vertical instead of horizontal and redo the design. I think the new version overall looks a lot better than the old one.
I know everyone kind of struggled with a logo without their initials, so I thought I’d post a site to give some inspiration. logopond.com. There’s some pretty cool stuff on here!
For my logo redo, I listened to Professor Harper’s suggestions and kept the font and wordmark portion of my business card. I took the wordmark and incorporated it into my envelope and stationary. I then changed the colors a little bit and got rid of all of the borders on my original logo project. I also kept the baby-blue color (because it is my favorite) and Professor Harper liked it. My new logo project looks very similar to my resume with the color scheme and fonts.
The font that I used was Modern 20. And the colors I used were a pale blue and charcoal throughout the project.
In graphic design, nothing is what it actually is. Everything other than content is representative of something else. Additionally, much of the content is also merely representative of something other than what it actually is.
I found this awesome business card example online. I love the image of the old radio on the back and thought it was a good move to keep the back of the radio as the background for the front of the card. It is a little silly but I think the quality of the design makes up for this. I would respect this company and worker if for nothing more than their creativity.
For my logo redo I wanted to make everything more simple. For the business card I had a box with a stroke around my name and it contrasted with the roundness of my logo. So I got rid of the box and made my name bigger and just added a simple line to break the information up a little. I kept the front of the business card the same. For the envelope I had a similar problem, I had boxes and squares, which completely threw off the circle pattern of my logo. So I got rid of the boxes and just simply put my logo with my information centered beneath it. I kept the back of the envelope the same. For the letter head I once again was trapping my logo inside a box. So I got rid of the box and just had the logo with a simple line underneath, and kept my information on the bottom of the page. I am happy with these changes, I made it a lot simpler and it looks a lot cleaner and neat. My logo is very intricate so I just put more emphases on that instead of having other elements deter from it.
For those interested in design as well as helping out a good cause, Relay for Life (run by the American Cancer Society) is holding a contest for their national event t-shirts. The winner’s design will be worn by more than 3.5 million people across the country. For more information, go here.
