[youtube]http://www.youtube.com/watch?v=tGn3-RW8Ajk[/youtube]

   Over the past year, Yale University reached out to potential college applicants through utilizing Youtube. Less than ten years ago this method would not have been capable. Members of the younger generation are more likely to dedicate time watching a YouTube video, rather than sit down and read a college brochure. The YouTube video, created by Yale University, not only was entertaining to watch, it also was momentously informative. The video has been viewed over 650,000 times since it was released last January.

      The YouTube hit “Midd Kid” , created  by a small group of students, is an unauthorized glimsp of life at Middlebury College. The “Midd Kid” quickly spread across the internet and students from other colleges and universities enjoyed the video as well. Unlike, “That’s Why I Choose Yale”, the “Midd Kid” rap was not a project that was founded and supported by the university. The “Midd Kid” rap focuses and makes light of the social scence at Middlebury that is similar across a plethora of colleges and universities nationwide. The creators of the “Midd Kid” rap did not anticipate that the video would receive the enormous extent of publicity and attention that it has thus far. Over 630,000 people have viewed the Midd Kid Video since its debut on YouTube in February.

             I chose to post “That’s Why I Choose Yale” because it illuminates the momentous impact that media has on the nations young generation. The immense attention that “That’s Why I Choose Yale” and the “Midd Kid” rap have received indicates that colleges and universitites across America can reach out to vast amounts of perspective students through utilizing recent media innovations.