I usually do not like when companies re-do their logos, because many decide to drastically change them and they are no longer recognizable! I think this is a great example of how a quick refresher can really help the logo and face of the company but still be very recognizable…
I like the older one because it shows more reliability maybe in that the font is thicker. I also like how it engulfs U.S. colors, red white and blue. I think the newer font feels less reliable; the kerning (?), space between the letters is too far apart.
i agree actually. i don’t know if i am an old fashioned girl but I prefer the old pepsi logo to the new one. Every time i pick up a pepsi it doesn’t feel like the same drink I used to drink. I think the logo is too “modern” now. Even though you can still tell its Pepsi, I much prefer the old version.
I like the darker blue of the new delta loga, yet I find the spacing to be incredibly awkward. The older font has the little feet (although a little rounder than usual) which I think works really well with the Delta airline logo, since it is kind of pointy. The newer dont is so bland it does not match at all.