-Set your initial margins and columns on your master page by either when creating a new document or once in the document you can edit by going to Layout > Margins & Columns while having your master page selected.
-USUALLY, Leading should be 2 pts higher than your font face.
-Don’t want to go much less than 9pt on anything be printed, 7 for business cards
-Who is your reader? Young, smaller font may work whereas an older crown may need a larger font.
-Understand your audience!
-Setup columns in master page, then they will adhere to every page after
-Inside margin should be half of the outside margin: Look at two pages sitting next to each other, the -two half size insides will add onto each other and equal the size of each outside margin.
-General rule: Gutter is generally half of outside margin
-Remember rules are made to be broken, but be carful when going outside the norm.
-Baseline grid should be the same as your leading. Remember that 1p0 (margins, baseline) = 12pt (leading, font size)
So this is a relatively funny video that pokes humor at typography:
My mom picks this magazine up every now and then when she’s out buying groceries, so when I go home I will find this on a side table with some of her other magazines… While the magazine’s content may be just as good as any other nutrition/health/fitness magazine out there, the cover is just way too busy for me to want to read it. Here are some covers… and the insides of the issues don’t get much better.
InDesign setup for Magazine Spread:
Default is pretty much right. Go ahead an adjust margins though: Typically – margins on bottom have more space for page numbers. Standard setup could be: Top 3p0, Inside 2p0, Bottom 5p0, Outside 4p0
Defining your grid & Paragraph Style:
Understand what size typeface you will use. Cool feature is right click on text buck (ctrl+click) then select “Fill with placeholder text.” This allows you to play with the text visually.
Leading (space between lines) defaults are usually pretty close to right.
InDesign > Preferences > Grids
Increment should be same as leading.
View > Grids > Show baseline grids
-Gives you a visual of your evenly spread grids on the page. Feel free to align to top or bottom of grids
Double Click text box to adjust paragraph settings such as indentation. Be sure to have a paragraph style defined so you can apply it to all new paragraphs.
Master Page Elements:
Use the “Master Page” to setup page numbers.
Type > Insert Special Characters > Markers > Current Page Number
Inserts a holding place for page numbers. While on master page you can also setup up global items such as magazine name next to the page number.
Headlines:
Should automatically adjust leading to snap to grid and space evenly on grid when you resize your headline type if your font-size and leading is in multiples of 12.
Columns:
Object > Text Frame Options
Decide number of columns. Set gutter to about half width of what your outer margins are.
Libraries:
Save styled elements, such as a pull quotes.
Be sure library files are turned in with your inDesign files or they will not work on another machine.
Hey Everybody!
I hope everyone goes out to vote (cough*obama*cough). But if you do go vote either way, you can get a free coffee at starbucks, and the ad they put out had a nice use of text. check it out.
I agree that a lot of magazine covers fall short when it comes to text. It would be simply amazing if designers didn’t have to deal with it all. Covers, I think, would all be works of art. But magazines have to sell and consumers want to know what they’re getting in the issue. So the text is necessary.
BUT I really like this Vanity Fair cover from 2007. It has the text work WITH the image so that it becomes part of what is not the focal point in the cover (Gisele). But it still gives the potential buyer the information they need to know before buying the issue off newsstands.
i like this one just because I feel as if it pulls off the geekiness of the magazine, but also makes it look really cool.
In class when we were talking about covers being too busy, I thought about a Sports Illustrated cover from last year. I think the cover is busy (obviously), but still effective because you can distinguish the different people and it isn’t one big blob. We talked about how people are directed to look into the eyes and faces of people, and I think the emotions on the majority of the player’s faces in this are easy to connect with and understand.
I really like how some players look like the are jumping in front of the Sports Illustrated title and the small amount of type is appropriate with the crazy background. At first I didn’t like the big basketball– but then it reminded me of the beach balls people sometimes bring to games because it looks like it is floating over the players.
