Concerning Project

- Feel free to use objects around you for textures, e.g. stuff in your pocket, on the floor, etc.

- You are encouraged to play around with a flatbed scanner

- You can extrapolate on a not-for-profit logo in your own design, e.g. Obama Logo in “Change Rocks Benefit” poster

Gestalt Principles

- Tools for structuring a message via visual communication

- Whole is greater than the sum.

- Proximity: Shapes in logical proximity make sense.  Good: Known shapes, repetition

- Humans like things simple, easy to interpret

- Simplicity makes concept easier to convey across a broader audience

- Similarity

- Continuation: Use of color, using a line/path to express movement or direction (swoosh)

- Closure: Can recognize objects even when it is not completely closed.  Your mind takes care of the rest.