For my redo, I made a few changes to make my magazine more properly aligned with the grid, as well as a few aesthetic changes to make my magazine more visually appealing. The changes I made overall made my magazine cleaner and more professional looking.
This is a little late, but when I saw it reminded me of Prof. Harper always telling us to keep things simple and to ask ourselves what we can take away. This is an article with examples of simple website ideas.
Well this is just perfect. Everyone loves pizza right? So what’s so bizarre about an advertisement for Tabasco sauce that makes the pepperonis come alive in the form of human heads who sing of the joy of being spiced up? A lot in my opinion. This is by far an example of how not to try and market your product and how creativity taken too far can turn on you for the worse. But if you’re into weird humor click on the image below and feast your eyes on this treat.
Well it seems as though one of the most iconic clothing brands of American fashion has taken a leap of faith and changed their long standing logo. It is the Gap of course and their new logo has a 21st century kind of vibe to it. I really think this is a solid example of how a logo change when needed can improve brand’s image.
I have to say that the old logo was plain and simple. It fit really well on a shopping bag as well and it’s easy to see how it has endured for over 30 years. It does scream retro however and the new logo screams we are a company of the future and you should shop with us personally I prefer the new one, but tell me what you think.
For my redo, I worked hard to implement the changes suggested by Professor Harper. As for the grid, I aligned my spread so that it was perfectly even on both sides of the page. I noticed that the columns don’t really do this, so I moved the type slightly outside the column so that it would fit perfectly between the page. I knew that the type on my image could not be read very well, so I took the hardest type to read and I cut it out, this way it looks like my article just has one, simple to read paragraph to start it off. I also got rid of the gradient I used over the type because I thought that it actually made the text harder to read. On the second spread, I changed my paragraphs so that they were the same size, I did this by changing the 4th page back to 2 columns, and rearranging my pull out quote. For my tour dates, I made them stand out better by choosing a bigger and bolder typeface. I then shortened the title and made my tour dates bigger so they would stand out more. I aligned all of it with the type in the article and put the dates and title to the left so they weren’t inside the bright tan smoke, which made them much easier to read. I underlined the title for neatness. I then rearranged my text so they would be the same amount away from both images on the second spread. I moved the text box down, to give the type more room away from each image, and I thought this ended up looking a lot cleaner.
For my magazine re-do, I made it so the quotation marks on my pull quote were larger and inside the grid. I also made sure the third icon in my information sidebar was not distorted. I realigned the words on the cover and my article title page using grid lines. I also changed the body type from Sathu to Myriad Pro because Sathu was difficult to work with.
For my magazine redo, I did not have too much to fix. On the cover page, I moved around the text to make it farther away from the image and then aligned the date. For the 1st spread, I pulled the green from the image and made it the type color for the sub headlines. For the 2nd spread I did not have anything to fix. And for the third spread, I added a picture of Karl Lagerfeld to the “sidebar” part of the page and added arrows to direct it towards his obsessions. I got rid of some of the obsessions as I did not want the page to be too cluttered. I think I cleaned it up a lot and made everything neater. I hope you like it and have a nice holiday!
Which is your favorite? To be honest the new one reminds me of a women’s perfume company of channel or something or other. I kind of like the iconic high rise logo on the left. That’s just me though. Does the upside down wording really read well? What do you think? Does the New logo capture comedy in any way whatsoever?
http://www.refinancesystem.co.cc/2010/07/7-benefits-of-owning-a-personal-domain-name/
This website breaks down simple reasons why owning ones domain name is important in an increasingly technology driven society. It reinforces items discussed in lecture and pushes to include further reasons why owning your online identity is important.
Check out this website, it reminds me of the great lakes water website Prof. Harper showed us in class. It’s a really great cause and the website it awesome. It definitely calls it’s viewers to action.
http://photoproject.ecomagination.com/?utm_source=blogs&utm_medium=social&utm_content=1001&utm_campaign=eco2.0i#/gallery-wind
